{"product_id":"initio-wild-rush-edp","title":"Initio Wild Rush EDP","description":"\u003ch3 class=\"ewa-rteLine\" style=\"text-align: center;\"\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1125\/1484\/files\/Picture4_3846b4a5-cf46-444b-b936-42537089c6d7.jpg?v=1717984709\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 class=\"ewa-rteLine\"\u003e\u003cspan\u003eInitio Wild Rush EDP \u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eFlip the switch. Own the rush.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH expresses joy as propulsion. An inner ignition that is immediate, bold and unstoppable.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eA surge of energy that moves from within, awakening confidence and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eMore than a classic aromatic fragrance, WILD RUSH reinvents the fougère. This aromatic fougère composition releases an electrifying wave of energy, activating both skin and inner drive in a powerful surge of sensation.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe emotional impact of WILD RUSH: neuroscientific measurements reveal a strong emotional activation, associated with confidence, engagement and drive.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eThe result: a feeling of energy that is dynamic, empowering and instantly invigorating.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eWILD RUSH is not a fragrance that lingers. It moves.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cspan\u003eA sophisticated aromatic fougère designed to fire up the system and unleash an immediate rush of confidence and energy.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003eAll our fragrances are unisex and made in France.\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003e\u003cb\u003eWild Rush\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eby\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eInitio Parfums Prives\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a Aromatic Fougere fragrance for women and men. This is a new fragrance.\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eWild Rush\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ewas launched in 2026. The fragrance features Red Berries, Caramel, Bergamot, Vanilla, Lavender, Patchouli and Sandalwood.\u003c\/p\u003e\n\u003cp\u003eWild Rush is a 2026 fragrance by Initio, released as part of the Supercharged collection alongside Sugar Blast.\u003c\/p\u003e\n\u003cp\u003eDescribed as an aromatic fougere, it combines bergamot and lavender with red berries, caramel, vanilla, patchouli, and sandalwood, creating a contrast between fresh aromatic facets and a sweeter, warmer base.\u003c\/p\u003e\n\u003cp\u003e\"Driven by emotion, validated by science, WILD RUSH is a functional fragrance born from a pioneering neuro-olfactive protocol measuring joy in real time. Infused with the JOYDROP complex, it activates the brain’s reward pathways, transforming scent into a measurable expression of energy, confidence, and aliveness.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Initio","offers":[{"title":"90ml","offer_id":48051051757806,"sku":"INI036","price":575.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1125\/1484\/files\/wild_rush.jpg?v=1779728693","url":"https:\/\/www.nicheessence.com\/products\/initio-wild-rush-edp","provider":"Niche Essence","version":"1.0","type":"link"}