Initio Parfums Privés is a special and exclusive French brand that takes fragrance to a whole new level. Using the power and science of pheromones, they blend together compositions of a captivating wild nature. The magic is composed of The Absolutes and Magnetic Blends, which can be worn on their own, but are designed to be worn together in a unique way as well. Initio honours the magic and science of instinct and provocation. Initio has freed itself from the limitations of convention and fad and instead followed the desire to carry out their theme "To re-enchant fragrance. To restore all of its aura and mystery and control the infinite power that it has over us." Initio is a powerhouse of the art of seduction.